Human-led Strategy
at the Speed of AI.
Strategy you can scale.
Experience you can’t prompt.
Brand Novus helps senior leaders design advantage in an AI-powered world through brand strategy, AI transformation, and ongoing strategic intelligence.
We work with CEOs, CMOs, and executive teams navigating growth, complexity, and AI-driven change.
Most organizations are moving faster with AI, but struggling to make coherent decisions.
We lead with human judgment, accelerate with AI, and build brand, culture, and execution systems that scale without losing clarity.
The Human
Advantage,
Designed.
We help brands turn human judgment into action in an AI-powered world..
We design for transformation, not just ideas.
AI accelerates execution. Human judgment sets direction.
We work where brand, design, and behavior meet.
We bring real innovation experience, not theory.
We help leadership teams make clear decisions in complex situations.
Built on Lived Experience
With 30+ years of leadership at P&G, Kraft, Intel, and Ethicon, we bring real-world judgment, context, and direction to brand and AI decisions. We use AI to accelerate insight, but we rely on decades of experience to provide the judgment, context, and direction machines can't.
Your People.
Your Brand.
AI will make a lot of brands faster. It will not make them better.
In a world of automated output, competitive advantage comes from human judgment, creative direction, and strategic clarity. We call that difference the Human-AI Delta™.
Brand Novus is built around expanding that gap. It’s why we lead with brand strategy, why we protect creative judgment, and why we treat AI as an amplifier, not the author.
Strategy Designed to be Used.
Most strategies die in a slide deck. Ours live in your decisions. This work sits with CEOs and executive teams where brand, growth, and AI decisions converge.
Together, these capabilities help leadership teams set direction, scale execution, and evolve strategy as conditions change.
HUMAN-LED BRAND STRATEGY
Define Your Advantage. In a world where AI accelerates execution, advantage is defined by human judgment.
We believe brand strategy must align people, shape decisions, and create clarity at speed. We lead with human insight, using AI to accelerate understanding and define a direction teams can act on, and consumers will love.
Focus: Insights, Positioning, Brand Architecture, Communication Strategy, and Team Alignment.
HUMAN-LED AI TRANSFORMATION
Amplify Your Output. AI only creates value when people feel confident using it.
You can’t just hand over tools; you must solve for human behavior. We address the fear of replacement and the instinct to revert to old habits, ensuring your team sees AI as an exoskeleton that amplifies expertise, not a threat. This is where true ROI happens.
Focus: Design Thinking Frameworks, Human AI Adoption, and ROI-driven Transformation.
CONTINUOUS INTELLIGENCE
Evolve with Confidence. Staying ahead is not about more information. It’s about knowing what matters early, and what to do about it.
Brand Novus provides ongoing, AI-enabled strategic intelligence for brands. We continuously monitor cultural and category signals so leaders can pressure-test decisions and evolve strategy in real time.
Focus: Trend Monitoring, Category Signaling, and Real-Time Strategy Evolution.
How executive teams use our work
What happens when brand strategy, consumer psychology, 70+ design thinking sessions tackle internal AI chaos?
“Brand Novus was my go-to for strategy and creative while acting as Marketing Manager, Distribution and North America for Komatsu America. Excited to engage with them again in my new role and leverage their AI mastery.”
Chad Fredickson, GM Marketing and Digital Solutions, Powermotive Corp.
Common pain points our clients are experiencing.
Why is my team reverting to old habits despite having the tools?
Are we building a technical stack or a cohesive brand strategy?
Is our proprietary "secret sauce" being diluted by generic models?
Trusted by leadership teams at global brands
