Strategy and creative are only as powerful as the people shaping them.
Brand Novus is breakthrough strategy, messaging, design, and storytelling.
Novus means new. New clarity, new energy, new capabilities that scale fast.
Ellen Craven: Brand Strategist and Innovation Leader. Great brands aren’t accidental, they’re engineered. I’ve spent 30 years in design, strategy, insights, and innovation, helping brands like Intel, P&G, AirHeads, Kraft Foods, Pull-Ups, Philips, and Richmond United breakthrough instead of blending in.
I combine human and AI insights and creativity to sharpen positioning, uncover trends, and craft strategies that drive breakthrough brand experiences. I believe that strategy makes brands smart. Design makes them unforgettable. One without the other? It’s like peanut butter without jelly, a dog without zoomies, or a joke with no punchline.
Kenny Snowball: Creative Director and Content Strategist. Everything has a story. Whether driving awareness, capturing leads, or closing the deal, people respond to a great story. I’ve discovered and told the stories of brands like Kellogg’s, Luv’s, GE HealthCare, Cintas, Komatsu, Ethicon, and others through content strategy, design, and copy.
Experience has taught me that you can’t wait for tomorrow. You have to create it. I listen, I learn, and recreate myself, my positions, and my clients. Things don’t have to look a certain way. I’m on a first-name basis with emergent AI, and am a fearless adopter of new platforms, new processes, and new ways of looking at things.
Paige Snowball: Content Creation and Outreach. Perception is an intricate art. Stories come to life and intentions become reality when curated through the lens of an audience. I believe that through words and visuals, no concept is too big for any mind. My background in communications allows me to be exceptional when it comes to understanding the needs of organizations, stakeholders, and most of all consumers.
As a newbie to the creative scene, I can write corporate, outreach, advocacy, and creative. While my resume may not be as buff as my folks, I can attest to my innate ability to tell a story. The art of writing has always been an outlet for me, so I decided to make a career out of it. So come along for the ride, and let's change the world together!