Brand Principles Alignment

Often, the real trick isn't uncovering the principles behind your brand, it's getting all the stakeholders in your organization to agree to them. I can help with processes and a presentation style that welcomes, engages, and disarms participants – even those with a history of disagreement. It's about working together with common psychological tools that everybody can easily understand and discuss. And when everybody gets the opportunity to have influence, everybody has a sense of ownership, and stakeholders get behind decisions instead of in the way of them.

Who I've Helped

The output of brand principles discovery work is usually strictly proprietary. However, below are some companies I've worked with in this capacity, either as an independent contractor, or as a team member with another group. I'm happy to discuss my work, within the boundaries of confidentiality, or outline what the process might look like for you. Just hit me up!